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Ficha técnica
• Autor: Gina Abudi
• Páginas: 336
• Formato: 22,9 x 15,2 cm
• Encuadernación: Tapa blanda
• ISBN: 9781604271331

Sinopsis
In todays increasingly competitive global marketplace, organizations that do not regularly undertake change initiatives will find it difficultif not impossibleto continue to be successful in the long term.Most organizations only launch change initiatives when forced to address some pain, such as decreased revenues or profits, where the sole focus is on the benefits to the organization. Often, the people side of change management is overlooked, causing 60-70% of these efforts to fail.Implementing Positive Organizational Change explains how to develop a continuous improvement culture of change that will be perceived by employees as a positive opportunity to create something new, exciting and valuable, instead of something negative to confront and resist. This comprehensive guide describes how to communicate with and engage stakeholders and employees to gain buy-in and support, and outlines a strategic project management approach that helps ensure successful implementation and desired results.