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Ficha técnica
• Autor: Travis Holmes
• Páginas: 326
• Formato: 25,4 x 17,8 cm
• Encuadernación: Tapa blanda
• ISBN: 9781787150577

Sinopsis
This book will provide all marketing and brand managers with a thorough understanding of the new rules of brand management and how to put them into practice. This book is designed to provide in-depth information about the role of branding from both a corporate and a consumer perspective and highlights implications for employability and future career options. The book is also supported with a comprehensive glossary and index at the end. This book is the ideal companion for upper-level graduate or executive-level students seeking a practical knowledge of brand management concepts and applications.